Illustrative price review sheet
A response to review, not a live price change
01 · Example observation
€74
Catalog B · zip layer
01 Oct 2026 · EUR · synthetic comparison price, excluding VAT
Match unresolved: check material, size and delivery. This is not a current observed offer.
02 · Business constraints
- Example cost
- €29.00
- Price floor
- €70
- Target contribution
- ≥ 55%
- Tax basis
- All prices exclude VAT
03 · Compare a scenario
Proposal
€79
Simple contribution
63.3%
(Price − €29 example cost) / price. Excludes VAT, overhead, discounts, returns and demand effects. Not a margin forecast.
04 · Approval boundary
For review, not publication.
Both example prices meet the displayed arithmetic rules. The match and actual cost remain unverified. An accountable person confirms the next step.
Selection is local. No storefront price changes.
05 · Read the test result
A measured difference, shown with its limits.
Compare a prepared price or promotion test against its control. The example shows the measured result and whether it is strong enough to act on.
| 05 · Read the test result | Control | Variant |
|---|---|---|
| Conversion rate | 3.1% | 3.6% |
| Order value | €68.00 | €71.00 |
Significance: Significant at the agreed level
Traffic split: 50% control, 50% variant (fictional)
No storefront traffic is split and no price changes. A person decides whether a result is acted on.
06 · Competitor capture (example)
Where the offer was seen, and when.
Each example observation keeps its channel, dates and creative, so a reviewer can see where an offer came from before comparing it.
Dated captures for this offer
- Channel: Email
First and last seen: –
Creative format: Text banner with discount code
- Channel: SMS
First and last seen: –
Creative format: Short video, six seconds
- Channel: Ad creative
First and last seen: –
Creative format: Static square image
Fictional example: three captures for one invented competitor offer.
No inbox, contact list, ad library or scraper is connected. The captures are invented for this layout.
Storefront placement · fixture
Which products a shopper sees, and why.
Boost and bury rules: Boost · Bury
- Rank 1Zip layer, darkBoost
- Rank 2Crew layer, sandBoostBuryTwo rules conflict on one product; the margin floor applies and the conflict is listed.
- Rank 3Fleece vestBury
- Rank 4Shell jacket
Fixture products and sample scores only. No shopper data is read or stored.
Campaign spend check, fixture example
Illustrative campaigns and stock cover. No ad account is connected and no bid or budget changes are made.
| Campaign | Daily spend (example) | Stock cover (days) | Proposal |
|---|---|---|---|
| Retail media | €420.00 | 22 | Keep spend |
| Paid search | €180.00 | 9 | Reduce spend for review |
| Paid social | €140.00 | 12 | Hold spend for review |
Creator video (fictional)
Suggested product match
ZIP-01 · 84%
A suggested match is not a confirmed product tag.
Conversion potential (illustrative): Medium, illustrative only
Waiting for review before the video goes live
No social account is connected and no creator is contacted.
Fictional example: one fixed budget, three channels, two scenarios.
Budget scenarios with outcome and channel detail
Compare allocations of one fixed budget. For each scenario, see the change against the current mix, an outcome estimate with its range, and the channel return behind it. Fixture values only; nothing is recommended or applied.
- Each scenario keeps the total budget fixed and shows the change per channel against the current mix.
- An outcome estimate with an uncertainty range, labelled as a model estimate and not as a forecast.
- Channel return (ROAS) bands and a saturation note, so a channel near its ceiling is visible.
Fixed budget (fixture): EUR 120,000 per quarter
Budget change per channel against the current mix, for one fixed total budget.
Optimised plan: the scenario with the highest fictional outcome for the fixed budget.
| Scenario | Search | Social | Retail media | Estimated outcome effect | Uncertainty range |
|---|---|---|---|---|---|
| A: more search | +€7,200 | -€6,000 | -€1,200 | +2.1% | +0.6% to +3.4% |
| B: more social | -€4,800 | +€6,000Above saturation note | -€1,200 | +0.9% | -0.4% to +2.2% |
| Fixture plan | +€7,200 | -€6,000 | -€1,200 | +2.1% | +0.6% to +3.4% |
Fixture plan for illustration. It is not a recommendation, and no budget is changed.
Return by channel
| Channel | Current share | Return band (ROAS) |
|---|---|---|
| Search | 40% | 3.1 to 4.2 |
| Social | 35% | 1.8 to 2.6Social response flattens above about 38% of the budget (fixture). |
| Retail media | 25% | 2.2 to 2.9 |
All values are fictional and illustrative. The panel does not change any budget, does not recommend a plan and does not show an observed result. An accountable person reviews any scenario before use.
Fictional example: four creators, six posts, thirty days of fixture sales.
Creator sales attribution
See which creator posts and affiliate links lead to sales, and what each creator earns after commission. This panel uses fixture values and connects to no store, affiliate network or creator account.
- Sales attributed to each post or link, with the signal used: tracked link, promo code or survey answer.
- Commission rate and earnings per creator, set against the cost of the content.
- A 30-day earnings trend for each creator, so a drop is visible before the next payout cycle.
| Post | Creator | Attribution signal | Sales | Commission rate |
|---|---|---|---|---|
| P-01 | CR-01 | Tracked link | 46 | 12% |
| P-02 | CR-01 | Promo codeOverlaps another signal: shown on its own, not added up | 19 | 12% |
| P-03 | CR-02 | Survey answer | No attributed sales | 10% |
| P-04 | CR-03 | Signal not supplied | 8 | 15% |
| P-05 | CR-03 | Tracked link | 27 | 15% |
| P-06 | CR-04 | Promo code | 12 | 9% |
30-day earnings trend
- CR-01: €210.00 in 30 days, +8% on the prior 30 days
- CR-02: €96.00 in 30 days, -4% on the prior 30 days
- CR-03: €143.00 in 30 days, +2% on the prior 30 days
- CR-04: €58.00 in 30 days, -11% on the prior 30 days
All values are fictional. The panel shows a layout only and reads no store, affiliate network or creator account. Figures are not a payout statement and not a forecast.
Fictional example: four channels, two campaigns each, one fixture refresh date.
Channel attribution across touchpoints
See how revenue is credited across the channels and campaigns a shopper touched before buying, with the refresh cadence stated. Fixture values only; the attribution model is named beside every figure.
- Attributed revenue by channel and campaign, with the attribution model and lookback window shown beside the table.
- A refresh date and cadence on every view, so a figure is never read as live when it is not.
- Profit per channel set beside attributed revenue, so spend that drives sales but loses money is visible.
Last refreshed (fixture): · Refresh cadence: Weekly
| Channel | Attributed revenue | Profit per channel |
|---|---|---|
| Search2 campaigns | €96,400.00 | €31,200.00 |
| Social media2 campaigns | €71,800.00 | €14,600.00 |
| Retail media2 campaigns | €58,200.00 | €9,100.00 |
| Affiliate2 campaigns | €42,600.00 | €7,300.00 |
Switching the model relabels the table. No figure is recalculated here.
All values are fictional. The panel reads no ad account, pixel or order feed. Attributed revenue is credit, not proof of additional sales; check it against the MMM view and against tests.
Social signals that could become a shoppable moment
Customer posts and live-shopping events from social channels are listed as signals. Each one names its product, shows the stock state and suggests a next step. A merchant reviews the step; nothing is posted, boosted or restocked from this page.
Fictional example: three social signals for one product line, with one size out of stock.
Post
Product: ZIP-01
Stock state: In stock
Suggested step, for review: Promote
Comment
Product: ZIP-01
Stock state: In stock
Suggested step, for review: Hold
Live view
Product: ZIP-01
Stock state: Size M out of stock
Suggested step, for review: Restock review
The example is fictional. No social post, live session, stock level or ad budget is read or changed on this page.