Price & Promote / Field guide
Review a price change before it becomes one.
Keep the observed offer, your business constraints and a proposed action visibly separate throughout a pricing review.
By NOGL · Product guidance
01
Verify the observed offer
Check the item match, currency, observation time and promotion conditions. A different pack, unavailable size or temporary discount can undermine the comparison. Keep the original observation intact so another person can inspect the same evidence.
Confirm comparability before treating an observed price as a benchmark.
02
State the constraints
Review authorized landed cost, stock position, margin rules and channel policies. Use a consistent tax and currency basis. A public catalog cannot provide your costs or internal limits. If these are missing, the scenario is incomplete even when the arithmetic is correct.
Record the floor, ceiling and missing inputs alongside the proposal.
03
Compare the scenario with the baseline
Show current and proposed price side by side. Separate the arithmetic difference from an estimate of customer response. A margin calculation is not a sales forecast; demand, stock and promotion effects require their own evidence and validation.
Review what changes, what is held constant and which effects remain uncalculated.
04
Approve a test and check the outcome
A responsible person decides whether to keep the price, request more evidence or agree a controlled test. Define duration, scope and how the outcome will be reviewed. Website examples do not update a store. Marketing-budget allocation is a related but separate MMM decision.
Agree the reviewer and test criteria before any authorized system makes a change.
Illustrative worksheet
A proposed price, with its limits
Baseline
- Illustrative value
- €80
Observed comparison
- Illustrative value
- €75 · product match still needs review
Internal floor
- Illustrative value
- €72 · synthetic business constraint
Proposed test
- Illustrative value
- €76 · €4 below the baseline
Uncalculated
- Illustrative value
- Sales response, profit impact and stock effects
Before you hand it over
- Offer, match and observation time verified
- Costs and business constraints agreed
- Arithmetic separated from estimated outcomes
- Human review and test criteria recorded
Source context: NOGL’s seven-stage workflow. Examples and values were created for this guide; they are not customer cases or live datasets.
The next decision
Market Sense
Read a signal before you act on it.
Turn a public catalog observation into a question your buying team can investigate, with the source and limitations still attached.
Hero Products
Compare a range with a reason for every choice.
Put two product options beside the same evidence, then separate a range hypothesis from a buying commitment.