Creative review / Price & Promote
See what needs attention before an ad goes further.
Put the creative, its context and the next review action in one place. Visible asset checks and campaign-outcome predictions answer different questions.
Illustrative local specimen. No asset is uploaded, account connected or campaign changed.
Illustrative creative review
One creative. A review you can follow.
Illustrative local specimen. No asset is uploaded, account connected or campaign changed. Illustrative sample date: 3 October 2026
Message
The draft says “Ready for every weather” without supporting product evidence.
Source needed
Approved product specifications and claim evidence
Next reviewer action
Product and creative owners review wording against the approved record.
Needs the brand guideline. Brand approval remains unknown in both examples.
Open the example review record
- Criterion
- Message
- Sample observation
- The draft says “Ready for every weather” without supporting product evidence.
- Source needed
- Approved product specifications and claim evidence
- Revision
- ZIP-01 / r01
- Next reviewer action
- Product and creative owners review wording against the approved record.
This preview records a review question. It does not save, approve, score or export an asset.
Different states need different next steps.
- Observed
- A visible condition in this prepared example, such as the headline position.
- Needs review
- A judgment that needs source evidence or a responsible person.
- Not assessed
- An outcome this walkthrough does not measure, such as attention or campaign performance.
Keep the brief with every revision.
- 01
Agree the brief
Name the audience, placement, question and owner.
- 02
Inspect context
Review the asset beside its requirements and product evidence.
- 03
Revise one issue
Keep the previous version and explain the proposed change.
- 04
Review with a person
Record unresolved items before considering activation.
- 05
Agree a test
Choose a bounded comparison and measurement plan.
The context matters as much as the asset.
- An authorized creative and its revision
- Placement, dimensions, crop and aspect-ratio requirements
- A current brand guideline and named reviewer
- Approved source evidence for product claims
- The intended audience, question and test owner
| Review question | What the example can show | What it cannot establish |
|---|---|---|
| Layout | A prepared headline position beside a garment. | Suitability for every placement or actual export. |
| Brand context | The guideline and owner that are still needed. | Brand approval without the actual guideline. |
| Performance | A question to take into a measurement plan. | Attention, predicted CTR or a measured campaign effect. |
Turn a revision into a testable question.
For example: does a clearer feature description help the intended audience understand this product? Change one element, define the comparison, audience and timeframe, and agree an outcome before running the test.
A structural observation is not an attention estimate. A prediction is not a measured campaign effect. Keep these claims separate and review the study’s assumptions.
Fictional example
Keep the image and its evidence together
Compare a prepared image record with its stated source, edits and intended use. Every record here is fictional; this example neither generates an image nor grants permission.
Choose a record and a question
Inspect source lineage or supplied usage scope. Changing a question does not change the asset record. Missing evidence remains visible.
Trace the supplied version
A parent ID and an edit note describe a supplied relationship. They do not verify authorship, an unchanged product or the origin of a generated image.
- Asset record
- ZIP-01-r02
- Parent asset
- ZIP-01-r01
- Source note
- F01
- Edit note
- F02
Background changed; garment silhouette retained in the supplied note.
Compare the intended use
Read channel, territory and date separately. A matching field is not a legal clearance. A missing field cannot be treated as unrestricted permission.
- Permission record
- Not supplied
- Channel
- Not supplied
- Territory
- Not supplied
- Valid through
- Not supplied
Intended use
- Channel
- Product page
- Territory
- Germany
- Intended use date
- 2026-10-07
Keep gaps and conflicts visible
Request the missing source or permission evidence. If the intended channel differs from the supplied record, keep that difference in the review handoff.
Supplied lineage; not verified
The record links r02 to r01 and describes a background edit. Inspect the actual files before relying on an unchanged product.
No approval recorded
Prepare a human review
A reviewer needs the exact asset version, source and edit records, intended use and permission terms. This local example records no approval and publishes nothing.
Evidence and open questions
Check the original file, edit note and complete permission terms with the responsible reviewer. An example field match does not prove ownership or permission. Missing fields remain unknown.
All records, versions and dates below belong to this fictional example. Ownership, permission and approval remain unverified.
- A01.id
- Literal example value
"A01"- Source record ID
B01- Evidence basis ID
B01- Basis type
fictional-supplied-record- Fictional record origin
- Fictional review brief
- Fictional record version
v1- Fictional record date (UTC)
- A01.assetId
- Literal example value
"ZIP-01-r02"- Source record ID
B01- Evidence basis ID
B01- Basis type
fictional-supplied-record- Fictional record origin
- Fictional review brief
- Fictional record version
v1- Fictional record date (UTC)
- A01.parentAssetId
- Literal example value
"ZIP-01-r01"- Source record ID
F01- Evidence basis ID
F01- Basis type
fictional-supplied-record- Fictional record origin
- Supplied source note
- Fictional record version
v1- Fictional record date (UTC)
- A01.sourceRecord
- Literal example value
"F01"- Source record ID
F01- Evidence basis ID
F01- Basis type
fictional-supplied-record- Fictional record origin
- Supplied source note
- Fictional record version
v1- Fictional record date (UTC)
- A01.editRecord
- Literal example value
"F02"- Source record ID
F02- Evidence basis ID
F02- Basis type
fictional-supplied-record- Fictional record origin
- Supplied edit note
- Fictional record version
v1- Fictional record date (UTC)
- A01.editDescription
- Literal example value
"Background changed; garment silhouette retained in the supplied note."- Source record ID
F02- Evidence basis ID
F02- Basis type
fictional-supplied-record- Fictional record origin
- Supplied edit note
- Fictional record version
v1- Fictional record date (UTC)
- A01.permissionRecord
- Literal example value
null· Not supplied- Source record ID
null· Not supplied- Evidence basis ID
M01- Basis type
missingness-only- Fictional record origin
- Example missingness manifest
- Fictional record version
v1- Fictional record date (UTC)
M01 records only that this field is missing. It supplies no source or permission evidence.
- A01.channels
- Literal example value
null· Not supplied- Source record ID
null· Not supplied- Evidence basis ID
M01- Basis type
missingness-only- Fictional record origin
- Example missingness manifest
- Fictional record version
v1- Fictional record date (UTC)
M01 records only that this field is missing. It supplies no source or permission evidence.
- A01.territories
- Literal example value
null· Not supplied- Source record ID
null· Not supplied- Evidence basis ID
M01- Basis type
missingness-only- Fictional record origin
- Example missingness manifest
- Fictional record version
v1- Fictional record date (UTC)
M01 records only that this field is missing. It supplies no source or permission evidence.
- A01.validThrough
- Literal example value
null· Not supplied- Source record ID
null· Not supplied- Evidence basis ID
M01- Basis type
missingness-only- Fictional record origin
- Example missingness manifest
- Fictional record version
v1- Fictional record date (UTC)
M01 records only that this field is missing. It supplies no source or permission evidence.
- A01.intendedChannel
- Literal example value
"web-pdp"- Source record ID
B01- Evidence basis ID
B01- Basis type
fictional-supplied-record- Fictional record origin
- Fictional review brief
- Fictional record version
v1- Fictional record date (UTC)
- A01.intendedTerritory
- Literal example value
"DE"- Source record ID
B01- Evidence basis ID
B01- Basis type
fictional-supplied-record- Fictional record origin
- Fictional review brief
- Fictional record version
v1- Fictional record date (UTC)
- A01.intendedDate
- Literal example value
"2026-10-07"- Source record ID
B01- Evidence basis ID
B01- Basis type
fictional-supplied-record- Fictional record origin
- Fictional review brief
- Fictional record version
v1- Fictional record date (UTC)
- A01.approval
- Literal example value
null· Not supplied- Source record ID
null· Not supplied- Evidence basis ID
M01- Basis type
missingness-only- Fictional record origin
- Example missingness manifest
- Fictional record version
v1- Fictional record date (UTC)
M01 records only that this field is missing. It supplies no source or permission evidence.
Continue with context
Return to the creative example or discuss the evidence needed for a bounded review.
Pass on the version and the open question.
Preview handoff: ZIP-01 creative, the selected sample revision, unresolved brand guidance, and the product/creative owner. No ad delivery is prepared by these controls. ZIP-01 / r01
What does this example check?
It demonstrates three prepared review questions about wording, layout and missing brand context. It does not run an automated asset analysis.
Does the revised example verify a claim?
No. It removes unsupported wording and adjusts a prepared layout. Product and brand evidence still need review.
Will this publish or change an ad?
No. All controls switch local examples. Any connected test needs separately agreed access, scope, review and measurement.