SEE DEMAND BEFORE THE MARKET DOES.
NOGL reads social, search, and marketplace signals in real time — and tells you which of your products will carry the season, weeks before the market catches on.
Start the 30-day pilotOne loop from signal to margin.
Sense, price, buy, and markdown stay tied to the same evidence — then your team reviews the move.
What are the biggest assortment gaps for our upcoming Spring season based on current market trends?
It starts with the signal
One demand graph reads search, social, and marketplaces in real time — and separates noise from the micro-trend that's actually forming.
The same brain sets the price
Not a second tool with its own opinion. The trend and the price finally agree — repriced within your own margin guardrails, in real time.
…and calls the buy
You're 18 days from stocking out of your best seller and your ERP has no idea. The same graph sees the spike forming and reorders before the gap opens.
…and the markdown, only if it must
A competitor drops price; the chain responds in seconds — unless it would breach your margin floor. One loop, human-approved where it counts.
See the move before it ships
NOGL turns public market change into one ranked, explainable move — so your team can review it before the window closes.
From evidence to a reviewed action
A rival stocks out at 09:12. Your price moves at 09:14 — guardrails checked, logged, reversible. Watch the chain run, then take the wheel yourself.
Try it on a rivalOne signal, priced in four seconds
A competitor stockout becomes a guard-railed reprice across every channel — while it's still your opportunity, not everyone's. Replayed from a real market pattern.
Drag the stock. Watch the price think.
Every suggestion is simulated on public market data before it's applied — and nothing ever crosses your margin floor. Grab the slider and test it.
Bring one rival into the same evidence loop.
Name a competitor once — the trend, pricing, and inventory agents inherit them instantly and work the market around the clock. No integration, no setup project.
Scan one nowWatching your market
Pick your sources in one click
Search, social, marketplaces, rival storefronts — choose what the demand graph reads. All public signals; nothing of yours to connect.
Your agent team, working in parallel
The scout finds it, the guard prices it, the planner buys it — each hands the next its evidence, around the clock.
Trend reports say “pink is hot.”
NOGL tells you your pink blazer will outsell black 3:1 — before you cut the PO.
Micro signals, live — not macro hindsight.
We monitor demand as it forms, so you see your SKUs gaining traction before the season's recap drops.
See how it works
Every source, one read
We read public signals — from Instagram to Amazon — and fuse them into a single live view of what's forming.
Ranked by cause, not noise
- 1Rival stockout → your bestseller
- 2Colour breakout → matching styles
- 3Search slip → core item stalls
- 4Rival markdown → margin bleed
Born underground, worn everywhere
NOGL sees the cut in a Seoul basement before it lands on Berlin racks — so you move while it's still subcultural, not seasonal.
Built in Germany. Your data stays yours.
NOGL reads only what any shopper can see. Nothing of yours is connected or uploaded, GDPR-first by default, and made for how DACH fashion actually works.
Only public data, ever
The live teardown reads public storefront pages only: no need to sign in, no integration, no customer data, nothing of yours uploaded. What's yours stays yours.
Built in Germany, made for DACH
Built and run in Germany for the DACH market. GDPR-compliant, with your data hosted in the EU and never leaving it.
One merchandising brain. Every decision connected.
Public market evidence goes in. One ranked, explainable recommendation comes out. Your team approves the move.
Signals forming now
- Catalogs
- Prices
- Markdowns
- Newness
- Assortment
- Colour
- Size
- Search + social
Your commercial guardrails
- Category
- Market
- Price band
- Margin floor
- OTB
- Buy window
One ranked signal
- White-space alert
- Hero SKU rank
- Margin risk
One merchant-ready move
- Design + source
- Buy + rank
- Price + promote
- Care + recover
Point it at a competitor. Watch it work.
NOGL runs on public data — so you can explore a rival's catalog before you sign anything. Real catalog data, with recent scans reused for up to six hours to keep things fast.
Reads only public storefront data — the same catalog any shopper can see. No need to sign in, no integration, no data shared.
Paste a rival's URL
Try a public shop URL. Available catalog or page data is shown with its limits. No connection to your own store is needed.
Pick a lens
We show only the lenses their data actually supports — no guesses, no filler. Saved scans are clearly labelled.
Get the full teardown
The live read is free. The full teardown — every gap and hero pick ranked against your catalog — lands by email within 24 hours.
The Cost of Late
You're committing OTB on hunches.
1 in 3 SKUs fails because you can't isolate the 10% that drives 80% of your margin — until the season has already sold through. Open-to-buy gets locked before the market speaks, and the miss becomes overstock and markdown.
garments never sell at full price.
Source — McKinsey & Co.
unsold goods at LVMH alone, 2023.
≈ 4–5 pts of gross-margin erosion per season.
Source — LVMH FY2023
There's a faster way to know what will carry the season. ↓
Why Now
Three forces, one window.
in deadstock, worldwide — every year.
LVMH & Kering alone held ~€4.7B of unsold goods in 2023. The waste is at a record high — and it's structural.
Trends outrun the plan
Social compresses a trend to weeks, but collections are still bought seasons ahead. Only real-time demand sensing closes that gap.
The ceiling is already proven
Heuritech — Nike, Prada, an LVMH award — sold after raising $6M. Trend-reports-only is a low-ceiling business.
How it works
Why the recommendation is explainable.
Every move carries the signals, guardrails, and assumptions your planner can inspect before approving it.
Fed by 11 public signal sources — search, social, marketplaces, reviews, competitor assortments. No integration, no data sharing; just the signals already in the open.
Start with a 30-day pilot.
Priced by catalog size — €2K to €6K, one time. Runs on your public catalog. No integration, no data sharing, no waitlist.
Frequently Asked Questions
The honest answers — what NOGL does, what it doesn't yet, and how a pilot works. Anything else, email us.
Who is NOGL for?
Fashion and apparel brands and retailers who decide what to buy, make, and drop each season — teams that lock most of their buy before the market speaks and pay for it in markdowns and deadstock.
The 30-Day Pilot
See what will carry your next season.
A 30-day pilot on your public catalog — no integration, no data sharing. Weekly ranked hero-picks, with the why.
We only read what your customers already see — no internal data, no integration.
Join the waitlist for priority pilot access
We'll only email you about pilot access. Unsubscribe anytime.